Fire-Relief Efforts Aim to Boost Local Economy

Updated: Mar 3, 2020

In the immediate response phase after the Kincade fire ignited the hills of Geyserville, Corazón was onsite at the Healdsburg Community Center assisting residents in the evacuation shelter. In addition to offering translation, clothing, food and hotel rooms and for over 400 people, Corazón also provided gift cards for food and gas.

While many other agencies were distributing gift cards for national chain stores such as Target, Walmart, and Safeway, we wanted the funds donated to us for Fire Relief to also support local businesses that had suffered losses during the fire as well. By providing gift cards to local businesses like Lola’s Market, Big John’s Market, Jerry’s Valero gas station, as well as Visa gift cards that could be used at any local retailer, we were able to double our impact. Corazon’s response in the initial recovery phase helped both residents and businesses recover.

We caught up with Butch Beth, owner of Jerry’s Valero gas station on Dry Creek Road in Healdsburg to see how the funds impacted his store, “The gift card and gift certificates purchased by Corazón Healdsburg made a huge difference. It increased our business during a slow time after the fire, and we are still seeing them being redeemed now.”

We are thrilled that we could deploy your generously donated funds to help those in immediate need after the fires while also continuing to invest in our local community. Check back soon for our next update regarding our efforts in the second phase of recovery.

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